Intermediates like the supermarkets have a huge role. The problem for consumers is that you can’t find a simple product and that you have to choose from what the supermarket offers.

The role of women is important in the chain: women-mother-school-kid. We are not enough aware, we all need education.

Awareness and education is the most important thing. The debate on food security  is polarised. Good information is needed, to create awareness.

People do not value food, we have no clue on the source. Information as “from farm to fork”   helps us to have more source knowledge.

It is a complex issue, there are many solutions possible. I believe that small steps matter, we can make  a difference!

It’s easy to make a desicion for myself, but the  problem is how to convince others?